Restaurant Marketing and Branding

A stellar menu, flawless service and a finely-tuned dining experience can’t generate profitability without customers walking through the doors. A sound restaurant marketing and branding strategy will lay the foundation for driving new business, loyalty and word-of-mouth buzz – and help your concept develop itself into a solid, trusted brand. Our professionals will work with your management team to develop a marketing plan based on what’s already happening inside and outside the four walls of your operation. Apex will help fine-tune your branding and marketing strategy by delivering:

Multi-channel marketing plans (traditional and digital)

Development of promotions and loyalty programs

Consumer research and comprehensive market analysis

Public relations and crisis communications plans

Menu mix adjustments

Development and management of marketing campaign calendars

Market positioning and re-branding

Website redesigns

Restaurant owners come to us at many different points in the lifecycle of their businesses seeking restaurant marketing and branding guidance. For an entrepreneur, a long-term branding and marketing plan is essential to a successful initial launch. For a longstanding concept, a branding refresh can reignite flagging sales and reinvigorate customer apathy. No matter the specific marketing needs of your concept, Apex marketing professionals can help you develop a customized plan to drive business.